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The new symbol of Colabora Moda Sustentável is primarily inspired by the gesture of a person extending their hand with the palm facing down, while another person places their hand on top. This gesture symbolizes unity, pact, and collaboration — an initial gesture that invites other hands to join in a common purpose.
The other inspiration for the new symbol comes from the creative aspect of fashion, which fills clothing and accessories with life and personality through its patterns. The new symbol is also designed to unfold into various prints, and its shape is a stylized reference to the classic symbolism of the concept of circularity.
The new graphic identity also introduces a new color palette, inspired by the sustainable process of dyeing fabrics with natural pigments.
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Graphic design project for Colabora Moda Sustentável's social media
The four colors of the new visual identity for Colabora are the main elements of this new graphic design project. They will enable the creation of chromatic blocks in the Instagram feed, aiming to provide unity and harmony amidst such diverse content made up of images from various sources.
In addition to the color blocks, another noticeable change on Colabora's social media is that it has become more humanized, featuring more images of people and a warmer, more personal touch. Considering this photo curation was also part of this new project.
Organic shapes will also appear in some graphic elements, but mainly in a special typography that is now part of Colabora's new visual identity, which has been defined for use in more dynamic and varied content materials.
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