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In 2021, Alme, a brand of the Arezzo&Co Group, underwent a rebranding led by Casa Salô and Cora Design, two key partners of Ouve Estudyo, which was invited to join this team to create the visual concept for Alme's new communication. At that moment, the brand was being relaunched, reinforcing its commitment to circularity.
In the art direction of the editorials and campaigns, the urban environment predominates, but nature also plays a strong role. Wearing Alme sneakers are men and women of all colors, embodying a natural beauty and an attitude that is both light and confident.
Graphic design project for Alme's social media
The new graphic design project for the social media reinforces the brand's visual identity while being careful not to become overwhelming. The balance between graphic and photographic elements, along with white space, makes viewing the feed enjoyable, featuring the brand's green appearing strategically against flat backgrounds. The strength and personality of the new typography further emphasize the agender tone of the communication.
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